A spate of pet food and pet supplies marke↕'♣πt formation was originally belongs to th♠‍€©e economy of Europe and tα≥he United States and other developed countrie δγs, our country is in the developing cou→≈♣δntries, for they are life $ ↕of luxury. With the continuous developmen'¶σt of our country economy, people living staλ↓ndard rise, all kinds of factor÷€•s such as the formation of the cuδ★lture of pet and pet wind also <♦≥appeared in some devel'∏♦>oped areas in China. The main bod→>↑y of a large number of rich peo'≥α>ple became a noble pet consumption©£©, these people or pets as their f€≤amily, friends, while others use them to ±♠εflaunt their high grade life, there is ♥♦$δalso a kind of people are γ in pursuit of fashion. Lead to the developm±↕εεent of the pet supplies, pet growth and cover mo €re and more widely.

China pet market consumption characte•♦₹λristics.

From the pet industry across China♦•, pet economy has been in a state of con♦↔tinuous development, so far in after deca ♣des of running-in, but in the industry still γ✘∏not formed a complete se←∞ries. China pet market gestation period is​ →π long, the pet consumpλ&♠♣tion culture has a lot to do with Chinese people₽ ←. Although the modern peopleα©'s minds have cha♦ ≠∞nged, a clearer view is formed step by step, ←Ωbut a clearer this luxury consαγumption and saving the traditional c♠"×★onflict of China, the second is the contradic'‍♦✘tion between people's diligence and leis↕♥ure life. Western countries pay attention to ★×↕✘the spiritual and cultural e§  σntertainment, thus its en∏λtertainment is numerous, thΩ≠↔ e more effective. But not the same as in ​™λβChina, many wealthy people γ≤$didn't take the entertainment as a≈‍ >n important part of life, their way of l♣★ eisure entertainment is more simple. Peγ♠t supplies market, so China needs to do ↑♣first pet consumption culture and $↓shape the pursuit of lei ∞sure life quality of aγ∞≤ good image. And the pet products when the∑¶© culture industry and entertainmentσ• industry, stimulate$≥§  consumer awareness and market &>♣εrecognition.

The present situation o¥£f the domestic pet produc≠∑ts development.

Pet supplies as leaders in↔☆≤ the pet industry, succes→α↑™sfully attracted a large num←€ber of entrepreneurs. The existing mor♣¶ ≥e than 4000 pet companies in our country,δα₹ in 10 million ~ 50 millionβ€♣¥ yuan in fixed assets is only about 10≠♣% of large and medium-sized enterprises, the β fixed assets in 10 mil€$↑lion yuan of the following small enterprisα&δ es accounted for 90%, €£the vast majority of these enterpri☆ ™☆ses are private enterprises. Due to the pet indu₹↕λ↕stry in China starts ₹δlate, the domestic market development is ♠§not yet mature, the prod‌®♣uct basically is given priority σ♥®to with export, export way of drawing process‍δing, mainly to life richer markets the European a☆&nd American countries, the main pet s§≤upplies mainly labor-intensive products export. Ω"★With the constant rise of the domesti♦≈Ωc pet market in recent years, p §eople's income and consumptio‍α£™n increase gradually, a clearer concept gradualσδly change, the domestic market h§•as begun to attract the pet products manufact↓↑&→urers at home and abroad.

Pet products marketing strategy.

The development of the pet ≤♥ ♥products and pet consumption market, a↓©fter all goods is just a branch of δ©β✘the pet industry, therefore, must pay close atte←↕ntion to the pet market consumption overall ↓→situation and development prospec¶ε t. One is to change people's tradition→γal thinking concept, deepen the pet consumpt₹ ₹ion culture and the pursuit of high quality of l↓π©$eisure life. Second, closer relationship wi₽γth pet consumer mark↕♦<βet, the pet store and pet hospital, pet salon ★ comprehensive understanding, becausσΩπ★e many are dependent on the pet products indust©♠≤¥ry all the shops, if it is a pet supplie'↓<s in the early stage¥φs of considering for th±δe markets do not understand and s•←ome risk, can cooper×™‍φate with all the shops, aπ&nd then in independence. ✔ ≠3 it is to pay attention t"™★o the brand marketing strategy,σ™★" the brand is the soul of enterp₩©£Ωrise existence, has great influence in con'♥sumers' mind. ₽γ;

Pet industry development later, rem♦σains to be perfect and digging the potential opp✘∞ ®ortunity is huge, pet supplies ​ €§as leaders in the pet industr ₩y,which has immeasurable potentialβ↓€→ for development in the future, with≈§ the development of living stand₹<φard, the improvement of material $♠©≥life, in the next five y♥♥ears, rising demand for people with pets, this 'γφis a good groundwork for pet great economi•€₽λc.