A spate of pet food and pet supplies market f≠<ormation was original↑εly belongs to the economy of Europe an±↕d the United States and other deveβ→✘loped countries, our country is in the develo↑ ∑≠ping countries, for they   are life of luxury. With th$εe continuous development "φ★of our country economy, peop₩"←☆le living standard rise, all kinds →∏of factors such as the formation of™$ the culture of pet and pet wind al‌πso appeared in some dev↓$eloped areas in China. The main body of a l&₹↓‍arge number of rich people becam ±e a noble pet consumption, these pe$>×↓ople or pets as thei"$r family, friends, while others use ↔"®them to flaunt their high grade life, there ε✔↑☆is also a kind of people are in purs♦"uit of fashion. Lead to the developm ‍ent of the pet supplies, p£€®↔et growth and cover more and ≠∞↓εmore widely.

China pet market consumptioδ™•n characteristics.

From the pet industry acros≈↓₹→s China, pet economy has been in a≥€♦★ state of continuous development, so f&φ∞ ar in after decades of runnin₹λσg-in, but in the industry sti ✔ll not formed a comple☆ te series. China pet market gestation period is'♣± long, the pet consumption culture has a ♥βlot to do with Chinese people. Althougλ↔≠↓h the modern people&#φ₩λ∞39;s minds have changed, a clearer view is f∏≠<ormed step by step, but a¶δ₩ clearer this luxury consumption and sa''≥ving the traditional conflict of Chi∑®× na, the second is the contradiction be↕♦§σtween people's diligence and lei★​sure life. Western countries pay attention to tα®he spiritual and cultural entertainment, t≠₽≥hus its entertainment is numerous, the ♣ <¶more effective. But not the same as i™≈®n China, many wealthy peopl¥$e didn't take the ent✘≠✘ertainment as an important part♥Ω§δ of life, their way of leisure ente♣δ>rtainment is more simple. Pet ∑λsupplies market, so China needs δ↓σto do first pet consumption culture ±↕λand shape the pursuit of leisure life quality of ε₹☆a good image. And the p♦≥•et products when the culture industry and e®>‍↔ntertainment industry, sti£÷δmulate consumer awarene∞✘≥✘ss and market recognition.

The present situation of the domestic p♥×‌et products developme§γnt.

Pet supplies as leade±£↑rs in the pet industry, success←≥fully attracted a large number of entrepr¶€♣eneurs. The existing <✘more than 4000 pet companies in our country, i≈₹n 10 million ~ 50 million €  yuan in fixed assets is only "✘™about 10% of large and medium-sized enterprises₽β, the fixed assets i≠€≥n 10 million yuan of the fol•φlowing small enterprises accounted &₩for 90%, the vast majo​ rity of these enterprises are priva↓₽'te enterprises. Due t α'o the pet industry in China starts​ ®≥ late, the domestic market dev↓₽elopment is not yet mature, the prod ₹"≤uct basically is given priority to with expo ☆rt, export way of drawing process→✘ing, mainly to life richer markeδ$♠¥ts the European and Aφ merican countries, the main pet sup∏‍★plies mainly labor-intensive produ✘₹cts export. With the constant rise of the domφ‌‍¥estic pet market in recent years, pe &ople's income and consumption increase ÷ £gradually, a clearer concept gradually changλ< e, the domestic market has be₽φ♥gun to attract the pet products manufacturers☆∞‍β at home and abroad.

Pet products marketing strategy.

The development of the pet products an ∑±÷d pet consumption market, after all goods is jus™π™t a branch of the pet "¶ industry, therefore, must pay clos↕<↑e attention to the pet​&€ market consumption overall situa→↔♣tion and development prospec'φ±•t. One is to change people&$"Ω•#39;s traditional thinking concept, dδ₹eepen the pet consumption culture and the pβ'εursuit of high quali☆≥‍☆ty of leisure life. Second, closer r>$elationship with pet consumer market, the pφφ•et store and pet hospital, pet saloγ>n comprehensive understandi£♥λng, because many are dependent on the pet produ♥ ♠↑cts industry all the sh∏ ​"ops, if it is a pet supp§ lies in the early stages of considering ‍δ'αfor the markets do not understand and som∏Ω∑e risk, can cooperate with all the shops, aφ ↔nd then in independence. 3 it is to pay attent→¥ion to the brand marketing strategy, the brand i§₩s the soul of enterprise ✘↓∑™existence, has great influence ∏π∑βin consumers' mindβ . 

Pet industry development later, rem©'€ ains to be perfect and digging the potenti← &↕al opportunity is huge, pet supplies as lea£αders in the pet industry,which has immeasurabl π©e potential for development in the future, wit≠↓ h the development of living standard, the imp≠←rovement of material life, in the next ₩¶±five years, rising demand for people wi€✔th pets, this is a good groundwork for↓♥ pet great economic.